For the purposes of creating a legal entity, to design and produce smart phone apps, I created the logo, branding, internal slogan and culture for Three Ronin Dynamics. This company was started with two business partners and I am the self-titled Chief Imagination Officer.
The logo represents the tanto blade tip, a staple of Japanese/samurai sword design, and includes three major shapes that make up an R, as well as three “blades” that resemble the roman numeral for the number 3.
Ronin, masterless warriors, was a term that we felt represented ourselves since we would be working on our own endeavor, hence, without a master.
The logotype uses a roman serif typeface, representing the Roman stoicism we tried to infuse into our company.